Haipeng Zhang, Mohammed Korayem, David Crandall, Gretchen LeBuhn
The popularity of social media websites like Flickr and Twitter has created enormous collections of user-generated content online. Latent in these content collections are observations of the world: each photo is a visual snapshot of what the world looked like at a particular point in time and space, for example, while each tweet is a textual expression of the state of a person and his or her environment. Aggregating these observations across millions of social sharing users could lead to new techniques for large-scale monitoring of the state of the world and how it is changing over time. In this paper we step towards that goal, showing that by analyzing the tags and image features of geo-tagged, time-stamped photos we can measure and quantify the occurrence of ecological phenomena including ground snow cover, snow fall and vegetation density. We compare several techniques for dealing with the large degree of noise in the dataset, and show how machine learning can be used to reduce errors caused by misleading tags and ambiguous visual content. We evaluate the accuracy of these techniques by comparing to ground truth data collected both by surface stations and by Earth observing satellites. Besides the immediate application to ecology, our study gives insight into how to accurately crowd-source other types of information from large, noisy social sharing datasets.
For more details, please see our WWW 2012 paper and slides from our WWW talk.
